June 15th, Canton Fair, See You Online!

- Apr 20, 2020-

The Ministry of Commerce website released news on the 16th that the 127th China Import and Export Fair (Canton Fair for short) will be held online on June 15-24 for a period of 10 days.


63 years since the event, the full version of the online Canton Fair is here!

Three interactive sections

It is reported that this online Canton Fair will mainly include three parts: online display and docking platform, cross-border e-commerce zone, and live marketing services. So, how to arrange each part?

Online display docking platform

This year's online Canton Fair will promote all 25,000 Canton Fair exhibitors to go online for display.

among them:

Export exhibition: divided into 16 categories of commodities according to electronic home appliances, daily consumer goods, textiles and clothing, medicine and health care, etc., with 50 exhibition areas respectively;

Import exhibition: 6 major themes such as electronic appliances and building materials hardware will be set up, and all exhibits will be online at the same time.

What is particularly emphasized here is that Chinese brand enterprises and commodities will become the objects of key promotion!

Cross-border e-commerce zone

This year's Canton Fair will hold an event with the theme of "Synchronous Canton Fair, Global Business Opportunity". Through the establishment of exchange links, in accordance with the unified name and image developed by the Canton Fair, online business activities will be carried out at a unified time.

The first is to set up the topic of cross-border e-commerce comprehensive pilot zone, publicize the work of each comprehensive pilot zone, and introduce a batch of cross-border e-commerce brand enterprises.

The second is to select a batch of cross-border e-commerce platforms to highlight the characteristics of the "business-to-business" trade show. It mainly cooperates with the B2B platform, and at the same time takes into account some B2C platforms, and encourages the platform to organize various enterprises that meet the quality standards to participate in this Canton Fair and expand the beneficiary enterprises.

Provide live marketing services

This year's Canton Fair will also establish an online live broadcast column and link, and set up a 10 × 24 hour online live broadcast room for each exhibitor.

This live broadcast room is not limited by time and space. The company can not only conduct face-to-face negotiations with customers online, but also publicize and promote a large number of merchants at the same time through online broadcast.

Pre-show special training

The migration of the Canton Fair from the physical exhibition hall to the Internet is a brand new exhibition process for enterprises. How to prepare for the work in an orderly manner?

According to reports, the Ministry of Commerce will conduct special training for enterprises before the exhibition to enhance their live broadcast sales capabilities. In addition, the platform will also provide functions such as lookback on demand, video upload, interactive communication, and sharing to enrich the performance of the exhibition.

The Ministry of Commerce will also optimize the query system, improve the search function in multiple languages, and facilitate buyers to find exhibitors and exhibits. Strengthen the supply and purchase matching service, hold special online matching activities, increase online matching efforts, and enhance the effectiveness of organizing exhibitions.

What do companies expect

When interviewed by many previous exhibitors, they all expressed that they are actively coping with the new form of online Canton Fair. However, many companies said that they currently only know that it is held online, but the specific method is still awaiting notification. How to participate in an enterprise requires specific guidance from the organizing committee.

Some business leaders admit that the needs of customers are very practical. What they need is to bring value and produce actual results, not just product display or publicity. It is also the same for suppliers. "We hope to have actual orders. And deal, not just display images online. "

Experts recommend strengthening online and offline integration

Liu Songping, president of the Guangdong Convention and Exhibition Enterprises Association, said that the online Canton Fair is a special response under the current epidemic situation. This form can not only ensure that the Canton Fair is successfully held, but also meet public health safety. She also made the following three suggestions:

Must pay attention to strengthen the integration of online and offline exhibitions

"Online Canton Fair" must pay attention to strengthening the integration with offline Canton Fair. Online virtual exhibition is not a simple product display, nor is it a simple application of technology and technology empowerment, it is still based on the innovation of exhibition business thinking and the reconstruction of exhibition value.

Adopt new technology to enhance the sense of experience

You can use more new technologies to polish the Canton Fair sign. Through the use of face recognition technology, real-time rendering 3D large screen technology, AI services, VR technology, optical particle naked eye 3D display system, online live broadcast, short video and other technical means and new marketing methods, strengthen the online exhibition's sense of situation and The sense of experience, through the docking and procurement work of buyers participating in the online platform in advance, to achieve precise marketing and strengthen the adhesion of exhibitors and buyers.

Adopt a market-oriented operation mechanism

Adopt a market-oriented operation mechanism and give full play to the power and platform role of professional institutions, such as combining technology and e-commerce enterprises such as Ali, Tencent, JD.com or Kuaishou, and leveraging their technical and platform advantages to make online exhibitions bigger and stronger to achieve data Application of resources to mining.