How to develop China's water heater industry in 2021
Under the influence of real estate regulation and epidemic, the water heater industry has been under pressure in recent years. Data show that in 2019, the retail sales of electric heating and combustion heat are more than 60 billion yuan, and by 2020, this data has fallen to more than 50 billion yuan. Water heater industry is from the incremental market to the stock market, upgrading has become one of the main demand of consumer demand, while the overall market growth is slowing, but consumers for high quality demand of bath at home, but in rising, except for the water temperature is constant for a long time, full of water, and convenient manipulation of these conventional functional requirements, but also derived for water quality health, static Sound, intelligence, small integration and other more diversified subdivision needs.
Faced with the complex internal and external environment of the industry and the new demand for upgrading consumer experience, how should China's water heater industry break through the dilemma in 2021? Recently, the direction of product technology innovation and the change of core strategy of the top enterprises may point out the direction for the future of the water heater industry.
Market scale declines, raw material rises the industry urgently needs to break through.
According to the relevant data of market institutions, affected by the epidemic, the market size of gas water heaters and electric water heaters will decline again in 2020. In fact, the time will be reversed for a few years. With the enhancement of real estate regulation, the water heater market has been horizontal for several years. Reporters query historical data found that since 2018, water heater market size has been declining.
The external environment is also increasing pressure for the industry. Since the second half of last year, the price of raw materials for home appliances has been rising continuously, and many categories of home appliances, including water heaters, have been affected. At present, there is no stop situation, and relevant enterprises have successively issued price increase notices to cope with the rise in operating pressure.
Want to break through, only ceaseless technical breakthrough and innovation, in recent period of time, the enterprise strategy that water heater head company discloses and new technology may be able to give this industry a few new ideas.
At the China Home Appliances and Consumer Electronics Expo 2021 (AME 2021), many enterprises, including Wanhe, Haier, and Wanjia, have showcased smart scenes related to hot appliances In the exhibition 2021, 5C water heater was launched and two major non-visual AI space solutions were displayed, which were mobile phone control in the 1.0 era, voice control in the 2.0 era, and upgraded to somatosenthetic interaction in the 3.0 era. Speaking of Wan He's original non-visual A space solution, Wan He's responsible person introduced that, "Is different from the current industry mainly by the camera as the AI data collection of the appliances or household intelligent programs, and that the user's personal space should be private, family life and non-visual A1 intelligent space plan, through the unique MFAI technology and AI algorithms, and under the premise that to protect the privacy of users to the greatest extent, changed the traditional passive control of smart home devices This is a very unique direction in the future. I believe it also represents the main direction in the field of kitchen and bathroom intelligence in the future.
