China's electric blanket has become the most popular item for European consumers.
Since 2022, the European energy crisis has intensified and the energy price has been rising. European consumers are snapping up Chinese made electric blankets, heat pumps and other heating equipment to prepare for the winter, which also makes the sales of Chinese electric blankets, heating equipment and other short-term growth.
According to media reports, the sales volume of electric blankets in a factory in Dongguan this year is three times that of the same period last year, which is also the best record in the past five years. In June this year, the plant equipment was operated 24 hours a day in three shifts, and the enrollment was expanded for this purpose. The electric blankets in the factory are mainly sold to Europe and North America. At present, the monthly sales volume is about 100000.
Recently, Rainbow Group (003023), an old small household appliance enterprise, became popular because of the concept of "electric blanket". Rainbow Group also issued a stock price change announcement, saying that the domestic market is dominated by household flexible heating appliances such as electric blanket, and sanitary and insecticidal products such as electric mosquito repellent incense. At present, although it has established overseas market development departments and service teams, and has obtained some export orders for electric blanket this year, the number of orders is low and the overall amount is small, No material impact on the Company's revenue
Rainbow Group disclosed in the survey of investors that, as a competitive enterprise in the domestic household flexible heating industry, through continuous technological innovation and experience accumulation, the company has outstanding advantages in technical reserves and has formed a batch of core technologies: double spiral heating lines, high-performance melting materials for heating lines, full line safety protection, automatic temperature control and constant temperature, special soft skeleton heating cores Core technologies applied to flexible heating appliances such as sleep quality monitoring of electric blanket. Rainbow Group also said that the company has obvious advantages in the field of electric blankets and hand warmers.
Rainbow Group's semi annual report for 2022 shows that the revenue in the first half of this year was 533 million yuan, a year-on-year decrease of 10.5%, and the net profit attributable to the parent company decreased by 26.05% to 61.54 million yuan.
In addition to electric blankets, electric heaters and heat pumps are also selling well in Europe.
According to the data of the China Household Appliance Association, the categories of export growth in the European market mainly include air conditioners, electric water heaters, electric heaters, electric blankets and hairdryers. The cumulative export volumes from January to July were 1.99 billion dollars, 130 million dollars, 490 million dollars, 33.4 million dollars and 160 million dollars respectively. However, the export volume of air conditioners, electric water heaters and hair dryers was flat, while the export volume of electric heaters and electric blankets expanded rapidly. Among them, electric blankets became the hottest item, leading other categories with a 97% growth rate.
The China Household Appliances Association also said that the growth of air source heat pumps was also very impressive, continuing the high growth trend in 2021 as a whole. Judging from the characteristics of these high growth categories, they all have the function of temperature regulation, which indicates that European consumers are obviously expanding the procurement of heating products to make reserves for the coming winter.
