Ambassador To Iran Chang Hua Published An Article In The Tehran Times To Introduce The Canton Fair Online

- May 27, 2020-

In response to the severe global epidemic situation, the Chinese government decided that the 127th Canton Fair will be held online from June 15 to 24. Here, I will introduce friends from all walks of life in Iran to this Canton Fair and warmly invite Iranian companies to actively participate in the meeting.

Time-changing, innovative online Canton Fair. China Import and Export Commodity Fair, also known as the Canton Fair, has always been highly valued by the Chinese government since its establishment in 1957. After more than 60 years of unremitting efforts, the Canton Fair has become a comprehensive international trade event with the longest history, the largest scale, the most complete products, the most merchants, and the best trading results in China. It is known as the "barometer" and "wind vane" of China's foreign trade. . As usual, the annual Spring Canton Fair opens on April 15. Since the outbreak of the new crown epidemic, the Chinese government has decided to hold the 127th Canton Fair this year from June 14 to 25 on the Internet in the spirit of "putting the safety and health of the people first." Organizing an online exhibition to replace the physical exhibition is not only a pragmatic measure to deal with the epidemic situation, but also a major measure for innovative development. It is a practical initiative to bring to the cloud a global trade event that has been held for more than 120 years for more than 60 years. The migration of the world-famous Canton Fair from the physical exhibition hall to the Internet is not a simple copy, but a new structural design and process reengineering.

Rich content and comprehensive service to customers at home and abroad. This online Canton Fair is rich in content, including three parts: online display and docking platform, cross-border e-commerce zone, and live marketing services. It provides online promotion, supply and docking, online negotiation and other services for exhibitors and buyers, showing three interactions The plate integrates display docking, negotiation and transaction. One is to establish an online display docking platform. There will be 25,000 Canton Fair exhibitors all online for display, and they will be divided into export exhibitions and import exhibitions according to the original physical exhibition settings familiar to everyone, and corresponding exhibition areas will be set up respectively. Among them, the export exhibition is divided into 50 exhibition areas according to 16 major categories of goods, namely: electronics and household appliances, lighting, vehicles and accessories, hardware tools, machinery, building materials, chemical products, energy, daily consumer goods Categories, gifts, textiles and clothing, shoes, home decorations, office, luggage and leisure products, food, medicine and medical care. The import exhibition is set up in six categories, namely: electronics and home appliances, building materials and hardware, machinery and equipment, food and beverage, household items, fabrics and home textiles. The second is the establishment of a cross-border e-commerce zone. An event with the theme of "Synchronous Canton Fair and Global Business Opportunities" will be held, through the establishment of exchange links, the establishment of a comprehensive cross-border e-commerce pilot zone in China, promotion and promotion of a number of cross-border e-commerce brand enterprises, and selection of a number of cross-border e-commerce Business platform, highlighting the "business-to-business" trade show characteristics, and carrying out online business activities at a unified time according to the unified name and image formulated by the Canton Fair. The third is to provide live marketing services. Online live broadcast columns and links will be established, and a 10 × 24-hour online live broadcast room will be set up separately for each exhibitor. The live broadcast room is not limited by time and space. The enterprise can not only conduct face-to-face negotiations with customers online, but also publicize and promote a large number of merchants at the same time through online broadcast.

Advanced technology guarantees the online trading experience. The Internet connects thousands of households and is profoundly changing our production and life. The domestic and overseas merchants participating in the online Canton Fair will display products online and use advanced information technology to provide 24/7 online promotion, supply and procurement, online negotiation and other services, so that Chinese and foreign merchants can place orders and do business without leaving the house. The online display query system will provide a multilingual search function to facilitate buyers to find exhibitors and exhibits. Efficient network technology will promote the introduction of Chinese brand enterprises and commodities, carry out supply and purchase matching services, hold special online matching activities, increase online matching efforts, and enhance the effectiveness of organizing exhibitions. Cross-border e-commerce will mainly cooperate with (business-to-business) B2B platforms, and at the same time take into account some (business-to-person) B2C platforms, creating a 10X24-hour online foreign trade platform. The vast number of overseas merchants can experience the quality of China ’s cross-border e-commerce platform online. The whole process of export services. The live marketing platform will provide functions such as lookback on-demand, video upload, interactive communication, and sharing to fully expand the exhibition performance. We sincerely invite Iranian businessmen to participate in the 127th Canton Fair. For the vast number of Iranian friends, please visit www.cantonfair.org.cn (website) for more online registration and the latest information, to experience China ’s longest-standing trade fair and innovative integration of Internet technology , I believe you will have a different experience and get an extraordinary harvest.

The Chinese government will endeavor to hold an "online Canton Fair" with special periods, special meanings, special measures, and special splendor. Let Chinese and Iranian enterprises work together to deal with the impact of the epidemic, continue to send a strong signal for smooth world trade, and make positive contributions to global economic stability.