The 127th Canton Fair Issued Online Exhibition Guidelines

- Apr 28, 2020-

On April 26, the official website of China Import and Export Fair released the guidelines for online exhibition of the 127th Canton Fair (hereinafter referred to as the "guidelines"). The online Canton Fair will be held from June 15 to 24, 2020, with a total exhibition period of 10 days. The official website of Guangzhou Fair will establish a comprehensive online display docking platform, and all exhibitors will display online. The platform provides all-weather online promotion, supply and acquisition docking, online negotiation and other functions.


About 25000 enterprises participated in the export exhibition

The online exhibitors are divided into export exhibition and import exhibition. Among them, the export exhibition is divided into 50 exhibition areas according to 16 categories of commodities. The exhibitors are about 25000 enterprises that have been arranged in the booth of the 127th Canton Fair. The number and location of the booth are subject to the announcement of the conference. The import exhibition is divided into six categories, and the exhibitors are overseas exhibition groups and enterprises that have completed the booth fee prepayment of the 127th Canton Fair. It is estimated that there are about 400 enterprises from about 30 countries and regions.


From the perspective of location setting, the exhibition area setting of export exhibition and import exhibition of this Canton Fair shall refer to the setting of the last entity exhibition. Set up a special area for exhibitors in poverty-stricken areas, and classify them into the list of exhibitors in corresponding exhibition areas according to their exhibition categories. All exhibition contents are online at the same time.

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Specifically, the export exhibition is divided into 50 exhibition areas according to 16 categories of commodities, including electronics and home appliances, lighting, vehicles and accessories, hardware tools, machinery, building materials, chemical products, energy, daily consumer goods, gifts, textiles and clothing, shoes, home decoration, office, luggage and leisure goods, food, medicine and health care Class.


The import exhibition is divided into six categories: Electronics and home appliances, building materials and hardware, mechanical equipment, food and beverage, household products, fabrics and home textiles.


Enterprise VR can be seen in online display docking platform

It is worth noting that the fair will use advanced information technology to establish a comprehensive online display and docking platform on its official website, and all exhibitors who have obtained the booth arrangement of the fair will display online and participate online according to their exhibition area. The platform provides all-weather online promotion, supply and acquisition docking, online negotiation and other functions.


On the aspect of online display and docking platform, first, enterprises can display their own and product information in multiple forms, dimensions and conveniences by uploading pictures, videos, 3D, VR and other formats; second, according to the booth arrangement data of the Guangzhou Fair, enterprises can upload virtual booths to facilitate the three-dimensional display image of enterprises and release products; third, strengthen and improve the search and query function and purchase Merchants can query products or enterprises by means of exhibits classification, keywords of products and enterprises, booth number, etc., and visit virtual booths of enterprises.


In terms of live broadcast marketing, online live broadcast columns and links will be established, and 10 × 24-hour online live broadcast rooms will be set up for each enterprise separately. The live broadcast rooms are not limited by time and space. Enterprises can not only have separate face-to-face discussions with merchants online, but also publicize and promote to a large number of merchants through online direct broadcast.


In terms of supply and demand connection, the platform supports exhibitors and purchasers to release supply and demand information, strengthen online matchmaking, provide honest background information for both parties of the transaction, including the attendance of purchasers, registration source, etc., and copy the trade negotiation environment of mutual trust between both parties of the physical Exhibition on the Internet. In order to respect and ensure the privacy of B2B trade, both parties can choose a third-party tool for in-depth negotiation, order establishment and other follow-up processes. The platform also provides some video conference and social software links for both parties to use. Multi language translation support is provided on the platform page to facilitate communication between purchasers and exhibitors.


At the same time, the Guangzhou Fair will set up a special cross-border e-commerce comprehensive test area; at the same time, it will hold an activity with the theme of "synchronous Guangzhou Fair and global business opportunities" in some domestic third-party cross-border e-commerce platforms.


Special columns are set up on the official website to provide intellectual property protection services

At present, the online platform is still under development, and exhibitors need to prepare relevant materials in advance. The platform is expected to open in early May, and exhibitors must complete all information upload before May 25. Each enterprise can upload a vr virtual booth in each exhibition area.


In terms of intellectual property protection, in terms of the existing mechanism of Guangzhou Fair, according to the actual situation of the network, special columns are set up on the official website of Guangzhou Fair to provide intellectual property protection and trade dispute settlement services for exhibitors and purchasers. In addition, according to the characteristics of online hosting, we will strengthen technical support and establish a protection mechanism. Enterprises can protect their intellectual property rights by setting the range of buyers and viewers who browse products and participate in live broadcast.


In addition, the product solicitation for the export product design Award (CF Award) of the 2020 Canton Fair will be open until June 30. Relevant selection will be postponed to the autumn fair before and after.