Online Canton Fair Meets Industry Trends

- Apr 18, 2020-

A few days ago, the executive meeting of the State Council decided that the 127th Canton Fair will be held online in the middle and late June.

This will be the first time that China's long-established trade event is fully held online, so that Chinese and foreign merchants can place orders and do business without leaving the house.

At present, the epidemic situation of New Coronary Pneumonia is spreading globally and the situation is grim. The meeting decided to invite domestic and foreign merchants to display products online, use advanced information technology, provide all-weather online promotion, supply and docking, online negotiation and other services to create an online foreign trade platform of high-quality specialty products.

The "Online Canton Fair" has actually been held for many years, but it is not a "protagonist", but a "supporting role" for the live trade fair, which plays a role in supporting display and trading. Today, due to the outbreak of the global epidemic, the on-site fair was forced to be suspended and replaced by the "Online Canton Fair". The first full-network fair was a breakthrough innovation that not only effectively hedged the negative impact of the epidemic It is also an iterative upgrade of traditional exhibitions, making full use of new technologies and new models to improve the quality and efficiency of the fair.

The “Online Canton Fair” first appeared in 2003. In 2017, the Canton Fair e-commerce company announced its future development plan and adopted a three-step strategy to further lengthen the “timeline” of the traditional Canton Fair and create a “365 Skynet Canton Fair ". After step-by-step promotion and upgrading, now that the epidemic is catalyzing, the fully online version of the "Online Canton Fair" has also emerged, which is also reasonable.


The Canton Fair has a long history, has made great contributions to China's foreign economic and trade, reform and opening up, international exchanges and cooperation, and has played a role in promoting China's economic and social development. It attracts a large number of exhibitors and merchants at home and abroad every year, and the transaction volume has increased year by year. . Affected by the epidemic this year, due to the need for prevention and control, offline exhibitions across the country cannot be held and are in a state of suspension. Moreover, the current overseas epidemic situation is spreading, and overseas merchants are not allowed to participate in the exhibition. The recovery date of the offline exhibition is still uncertain. Holding an "Online Canton Fair" is a better strategy.

"Online Canton Fair" on the one hand guarantees the continuity of the trade fair, avoids the loss of merchants caused by the interruption of the exhibition, so as to effectively gather popularity and ensure that exhibitors and merchants maintain communication and cooperation.

On the other hand, it promotes the comprehensive integration of online and offline fairs, accelerates the digitization and intelligent upgrading of the convention and exhibition industry to meet the needs of industrial development and reform in the era of the digital economy. Obviously, this is in line with the development of the industry, and it also provides quality services for exhibitors and customers, which will have a positive effect and make all parties fall in love with the "Canton Fair Online".

During the epidemic, the online economy developed vigorously, such as remote office, online education, e-commerce shopping, etc., all bucking the trend, which played a huge role in promoting the transformation and upgrading of the industry. Obviously, for the exhibition economy that presses the "pause button", the "Online Canton Fair" has also sent a positive change signal. The epidemic will not completely block the development of the global economy. Rather than passively suffer losses, it is better to seize the opportunity to transform and upgrade. Move all offline exhibitions to the cloud, actively seize the industry's development initiative and standard-setting power, make full use of new technologies such as cloud computing, big data, and the Industrial Internet of Things to innovate and explore new models to achieve the goal of overtaking in corners.

Due to the epidemic situation, China's import and export products were restricted, and the once-popular Canton Fair trade was cancelled and changed to online. It can be said that this online exhibition has caused enterprises that have not paid attention to online layout before, and those that have not carried out Internet brand layout to fall into a passive state.

Corporate offline advertisements, the distribution of flyers, and the spread of online media all want customers to buy after they see it, but customers need to understand, compare, choose, and buy after they see it. In particular, the launch of the Online Canton Fair will accelerate customers' understanding of the strength of the enterprise through Internet search, and buyers will become more cautious in purchasing products. Therefore, enterprises need to build brands and supply chain systems through multiple channels.