Online Canton Fair, A Loud Voice Of China Embracing Globalization

- Apr 21, 2020-

You may have experienced countless online shopping and live tape shopping, but imagine a global "online shopping + live tape shopping" scene with tens of thousands of customers and merchants gathered? Until June 15-24, look at the 127th China Import and Export Fair (i.e. Canton Fair), which will be held online, to find out the answer.

Canton Fair is a comprehensive international trade event with the longest history, the highest level and the largest scale in China, known as the "barometer" of China's foreign trade. Under the special situation that the global spread of the new crown epidemic is accelerating and the pressure of China's "external defense input and internal defense rebound" cannot be relaxed at all, this June's online Canton Fair will achieve two major breakthroughs: for the first time in the history of Canton Fair, it will be fully held in the form of network, and it will also become one of the largest global trade fairs under the epidemic.

By the end of the 126th session, the cumulative export transactions of Guangzhou Fair were about US $1412.6 billion. Moving a trade event with such a large trade volume and international influence to the Internet, what it presents will not be the spectacle of people gathering, guests gathering and "shouting" in the past, nor the simple "online shopping + live delivery" mode of e-commerce platform for consumers. In an online trade fair held in the cloud, Chinese and foreign merchants changed from "face-to-face" to "online see", placing orders and doing business at home, which is a complete subversion of the traditional trade and exhibition mode.


The online Canton Fair is a touchstone to comprehensively test China's "new infrastructure" capability. It needs to break through the restrictions of physical space and realistic conditions, take 5g network, cloud computing, big data, artificial intelligence, industrial Internet of things and other new digital infrastructure construction as support, change from traditional offline negotiation and transaction to all-weather online promotion, supply and acquisition docking, online negotiation, network signing, so as to create an all-round product with Chinese and foreign characteristics and high-quality service as the media Global online trade platform, network cooperation platform.

The digital economy provides infinite possibility and extension space for the whole scene, high precision, wide and deep, boundless network trade. The new online Canton Fair may also open a new pattern of "online foreign trade". Of course, China's first large-scale global online trade fair has many practical challenges, such as whether the "new infrastructure" can survive, whether the offline interpersonal communication of merchants can be adjusted, whether the turnover can be improved compared with the traditional trade fair, etc., but as a new attempt, it is still worth looking forward to.


Online Canton Fair is a touchstone to comprehensively test China's ability and determination to stabilize foreign trade. According to the data of the Ministry of Commerce, affected by the global epidemic situation, China's import and export fluctuated greatly in the first quarter of this year, with a total import and export volume of 6.57 trillion yuan, down 6.4% compared with the same period last year, of which the export fell by 11.4% and the import fell by 0.7%. The situation is grim. However, every major crisis also contains major opportunities. The key is whether we have the vision and ability to seize them.

We need to see that China's foreign trade enterprises have great potential and strong competitiveness, and their innovation awareness and market development ability are also obvious to all: at the moment of the epidemic, many cross-border e-commerce are facing difficulties, making full use of the advantages of online order, no see transaction, etc., flexibly adjusting ideas, and actively expanding business. The online Canton Fair held in June, in a new form, provided an opportunity for China to effectively connect with foreign demand and promote the transformation and upgrading of foreign trade enterprises, fully reflecting the policy thinking of the Chinese government to fully stabilize the basic foreign trade plate and the will and determination of turning crisis into opportunity and overcoming difficulties together.