Introduction To The 127th Canton Fair

- Apr 21, 2020-

On the afternoon of April 10, the joint defense and control mechanism of the State Council held a press conference on measures related to stabilizing foreign trade. Ren Hongbin, Assistant Minister of Commerce, introduced the relevant information of the 127th Canton Fair at the press conference. Li Xingqian, director of the Department of foreign trade, replied that "the 127th Canton Fair will be held online for the first time. How will it be held? What are the main contents.

Ren Hongbin said that since its establishment in 1957, the China Import and Export Fair, also known as the Canton Fair, has always been highly valued and warmly cared by the Party Central Committee and the State Council. It has been going through wind and rain and has never stopped. After more than 60 years of unremitting efforts, the Canton Fair has become a comprehensive international trade event with the longest history, the largest scale, the most complete commodities, the largest number of merchants and the best transaction effect in China. It is known as the "barometer" and "weathervane" of China's foreign trade. As usual, the annual spring Canton Fair opens on April 15. Since the outbreak of the new crown epidemic, on the one hand, the Ministry of Commerce and the people's Government of Guangdong Province have done a good job in preparing for the 127th Canton Fair as planned, on the other hand, according to the decision-making and deployment of the Party Central Committee and the State Council, closely follow up the situation, in-depth study and judge the impact, and study the response measures. In order to thoroughly implement general secretary Xi Jinping's spirit of "putting the safety and health of the people in the first place", we should implement the overall prevention and control strategy of "external defense input and internal defense rebound", and comprehensively promote epidemic prevention and control and economic and social development. On April 7, the executive meeting of the State Council decided that the 127th Canton Fair would be held online in the middle and late June.

The 127th Canton Fair innovatively proposed to replace the physical exhibition with online exhibition, which is not only a practical measure to deal with the epidemic, but also a major measure for innovation and development. This online Canton Fair will mainly include three parts: online display and docking platform, cross-border e-commerce zone and live marketing services, so as to continue to give full play to the advantages of trade show. Based on B2B and taking into account some B2C platforms, we will build a 10X24 online foreign trade platform to provide online promotion, supply and purchase docking, online negotiation and other services for exhibitors and purchasers, so that Chinese and foreign merchants can place orders and do business at home. We also sincerely invite enterprises and merchants at home and abroad to participate in the 127th Canton Fair, experience the innovation and integration of China's oldest trade event and Internet technology, smooth trade exchanges, work together to respond to the epidemic, send a strong signal, and make a positive contribution to the stability of world economy and trade.

In response to a reporter's question, Li Xingqian said that Internet contact with thousands of households is profoundly changing our production and life. It is a practical initiative to bring the global trade fair, which has been held for more than 120 consecutive years, to the cloud. It is not a simple copy, but a brand-new structural design and process reengineering. In terms of content, you will see that the Canton Fair held on the Internet in the middle and late June will present three interactive sections, integrating exhibition docking, negotiation and transaction.

One is to establish an online display docking platform. We will promote all the 25000 enterprises participating in the Canton Fair to display online, and divide them into export exhibition and import exhibition according to the familiar original entity exhibition settings, and set up corresponding exhibition areas respectively. Among them, the export exhibition will be divided into 16 categories of commodities according to the categories of electronic appliances, daily consumer goods, textiles and clothing, and medical and health care, with 50 exhibition areas respectively; the import exhibition will be set up with electronic appliances and construction Six themes such as materials and hardware, all the exhibits are online at the same time. We will optimize the query system, improve the search function in multiple languages, and facilitate the purchasers to find exhibitors and exhibits. Through technical means, we will focus on the promotion and introduction of Chinese brand enterprises and commodities. At the same time, we will strengthen the supply and procurement docking service, hold online special docking activities, increase online matchmaking efforts, and improve the effectiveness of the exhibition.

Second, set up cross-border e-commerce zones. We will hold an activity with the theme of "synchronous Canton Fair and global business opportunities". Through the establishment of exchange links, we will carry out online business activities at a unified time according to the unified name and image formulated by Canton Fair, mainly including two parts: first, we will set up a comprehensive cross-border E-commerce test area, publicize the work of each comprehensive test area, and promote a number of cross-border e-commerce brand enterprises. Second, select a number of cross-border e-commerce platforms to highlight the characteristics of "enterprise to enterprise" trade exhibition. It is mainly to cooperate with B2B platform and take part of B2C platform into account, and encourage platform organizations to participate in the fair with all kinds of enterprises meeting quality standards, so as to expand the number of beneficiary enterprises.

Third, provide live marketing services. We will establish an online live column and link, and set up a separate 10 × 24-hour online live room for each participating enterprise. This live room is not limited by time and space. The enterprise can not only have a separate face-to-face discussion with the merchants on the Internet, but also publicize and promote it to a large number of merchants through the live broadcast on the Internet at the same time. Before the exhibition, we will carry out special training for enterprises to improve their live sales ability. In addition, our platform will also provide functions such as watching back on demand, video uploading, interactive communication and sharing to enrich the exhibition forms.


We will actively mobilize all forces, improve the technical level, expand the scope of preferential enterprises, improve the supporting services, enhance the online experience of enterprises and merchants, and strive to hold a special period, special significance, special measures, and special wonderful "online Canton Fair". Welcome to pay attention to it.