Due to the impact of the New Coronary Pneumonia epidemic, the 127th Canton Fair was relocated from the physical exhibition hall to the Internet. This was also the first time that the Canton Fair was held online in 60 years.
How to open the Canton Fair online?
The relevant person in charge of the Ministry of Commerce introduced at the press conference held by the State Council Office on April 10 that the online Canton Fair will be a new structural design and process reengineering, which will present the three major platforms of docking, cross-border e-commerce, and live marketing services. The interactive section integrates display docking, negotiation and transaction.
Assistant Minister of Commerce Ren Hongbin introduced at the press conference that since the outbreak of the New Coronary Pneumonia, the Ministry of Commerce and the People ’s Government of Guangdong Province have prepared the 127th Canton Fair as planned. Closely track the situation, study the impact of in-depth research, and study countermeasures. For the safety of the people's lives and good health, we will coordinate the advancement of epidemic prevention and control and economic and social development.
On April 7, the executive meeting of the State Council decided that the 127th Canton Fair will be held online in the middle and late June.
10X24 hours live broadcast sales
The 127th Canton Fair Innovation proposed to replace the physical exhibition with an online exhibition, which is not only a pragmatic measure to deal with the epidemic situation, but also a major measure for innovative development.
Ren Hongbin introduced that this online Canton Fair will mainly include three parts: online display and docking platform, cross-border e-commerce zone, and live marketing services, and continue to leverage the advantages of the trade show.
Mainly B2B, taking into account some B2C platforms, creating a 10X24-hour online foreign trade platform, providing online promotion, supply and procurement, online negotiation and other services for exhibitors and buyers, so that Chinese and foreign merchants can place orders and do business without leaving the house .
Li Xingqian, director of the Department of Foreign Trade of the Ministry of Commerce, introduced at the press conference that this year's online Canton Fair will provide live marketing services, will establish online live columns and links, and set up a separate 10 × 24 hour online live broadcast room for each exhibitor.
This live broadcast room is not limited by time and space. The company can not only conduct face-to-face negotiations with customers online, but also publicize and promote a large number of merchants at the same time through online broadcast.
Before the exhibition, the Ministry of Commerce will conduct special training for enterprises to enhance their live broadcast sales capabilities. In addition, the platform will also provide functions such as lookback on demand, video upload, interactive communication, and sharing to enrich the performance of the exhibition.
Pre-exhibition professional training brings 25,000 enterprises online for display
The migration of the Canton Fair from the physical exhibition hall to the Internet is a brand new exhibition process for enterprises. How to prepare for the work in an orderly manner?
Li Xingqian introduced to establish an online display docking platform. The Ministry of Commerce will promote all 25,000 Canton Fair exhibitors to go online for display, and will be divided into export exhibitions and import exhibitions according to the familiar physical exhibition settings. The respective exhibition areas will be set up respectively. Among them, export exhibitions are based on electronic appliances and consumer goods , Textile and apparel, and medicine and health care are divided into 16 categories of commodities, and 50 exhibition areas are set up respectively; the import exhibition will set up 6 major themes such as electronic appliances, building materials and hardware, and all exhibits will be online at the same time.
The organizing committee will optimize the query system, improve the search function in multiple languages, and facilitate buyers to find exhibitors and exhibits. Through technical means, focus on promoting Chinese brand enterprises and commodities. At the same time, strengthen supply and purchase matching services, hold special online matching activities, increase online matching efforts, and enhance the effectiveness of organizing exhibitions.
Online integration of docking, negotiation and transaction
Li Xingqian said that the Internet is connecting thousands of households and is profoundly changing our production and life. It is a practical initiative to bring the global trade event that has been held continuously for more than 60 years to the cloud. The world-famous Canton Fair moved from the physical pavilion to the Internet, not simply a copy, but a new structural design and process reengineering.
The Ministry of Commerce will actively mobilize all parties to improve the technical level, expand the scope of benefiting enterprises, improve supporting services, improve the online experience of the majority of enterprises and merchants, and strive to hold a special period, special significance, special measures, and special "online Canton Fair" ".
In terms of content, you will see that the Canton Fair held on the Internet in mid-to-late June will present three interactive plates, which will integrate display, negotiation, and trading.
How do exhibitors participate in the online Canton Fair?
"We have participated in the Canton Fair for many years. This time, we will also actively participate in the Canton Fair online during this special period." Mr. Yu, the head of a foreign trade company in Zhejiang, told China Economic Net-Exhibition China. Mr. Yu introduced that every year they met and negotiated with new and old foreign customers at the Canton Fair. Because of the epidemic this year, they first learned that the Canton Fair will be postponed. A few days ago, they also learned that it will be held online. They still hope to participate in this first session. At the Canton Fair Online, I have not received any notice of how to register and pay the Organizing Committee, nor received the "Guide to Online Participation". In the past few days, I will keep an eye on the official website of the Canton Fair and make preparations early.
After the epidemic, do you still prefer to participate in the offline Canton Fair? In this regard, Mr. Yu said that although their company invested a lot of money to participate in the Canton Fair each year, the effect of the exchange and negotiation below the line was irreplaceable. This year, foreign trade enterprises have been greatly affected by the epidemic. I hope that the epidemic will end and customers will be safe. Foreign merchants have come to China early. Everyone can still take more orders at the Canton Fair as before.
Who will become the "first technology partner" of the Canton Fair Online?
In more than two months, after moving the Canton Fair online, which technical service provider can become the first partner of the Canton Fair online? It has become a hotspot of people's attention.
On April 10th, the State Council Office held a press conference on the same day as the Canton Fair online to release multiple information. Alibaba Group said that it actively responds to the call of the country to stabilize the basic foreign trade plate, and is willing to open all digital capabilities to Canton Fair and exhibitors at home and abroad to support Chinese and foreign merchants to place orders and do business without leaving the house. Helping foreign trade enterprises transform and upgrade and break through online is also an important part of Alibaba's "Spring Thunder Plan" launched on April 7. Also on the same day, the Executive Meeting of the State Council decided that the 127th Canton Fair will be held online in the middle and late June.
In this "Spring Thunder Plan", MICE China paid special attention to the statement that "Alibaba International Station helps offline foreign trade companies build online pavilions". This is also the reason why the domestic and foreign exhibition industry has been pressed by the new crown pneumonia. The "conference on line" issue that people are most concerned about.
According to a person doing digital exhibitions, Ali has certain advantages in the "candidates" of technical cooperation in the "Online Canton Fair", but Tencent, Huawei and other strong competitors, especially Tencent, have been There are advantages in terms of traffic and "online interactive scenes". In the end, it is not certain who will spend the "online", but there should be an answer soon. After all, the online Canton Fair will open in June and the time will not wait for others. The experience and participation in China's oldest trade fair and the innovative integration of Internet technology have made digital exhibition people particularly looking forward to it.